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ABOUT US
About the Sasi Group … The Sponsors & Supporter of Sasi Real Estate The Group supports philanthropic activities to disseminate of Social EntrepreneurSHIP through Sasi Foundation to support non profits entities to become self-sustaining. A small step followed by sustained effort leading to Supreme Services that is how the seed sown by Late Sardar Muljee Shroff 130 years ago grew into a Bunyan tree branching off in all directions. This man had a vision like Alexander. He also left home for conquering a new world. Instead of a huge army, he was enthused by high aspirations and hope. He visualized, he worked and he won. The year was 1877, Kathiawar was the station he left and Bombay (now Mumbai) the destination he chose. The nucleus set-up was destined to become a flourishing Enterprise at the hub of Princess Docks in Bombay. Thus, you see that our "little" world did not start with the proverbial "big bang". The beginning in our case was modest and mum too; but soon our enterprising ancestors were providing Mercantile activities including Financial Services, Commerce, Trade and Allied Operations along with investment advice on property development opportunities. Moved by social consciousness, our fore fathers realized that the key to the progress and well-being of the people of Sub-Continent lay in modern education and entrepreneurship. As committed as the family is the tradition continuous to preserve in the fourth generation. Encapsulating, the developing world and beyond, we are working hard to find a balance to combine entrepreneurship with social giving and philanthropy. Subsequently, the business was diversified with emphasis on Real Estate Development, Construction, Manufacturing Industry, Long-term Investments and Consultancy. It formed into a Corporate Body from Shroff & Shroff Investment Limited to SASI GROUP in the early 70's, a dynamic link in the long chain of family enterprises picked up in terms of length and strength. To-date more than two dozen affiliates in various fields of activities have so far joined hands to work under the umbrella of Sasi Group of Companies. Traversing the 130 years history of development the Group has developed collective foresight, experience, dedication, power of decision, ability of execution and the overall sincerity and efficiency at all levels. Within a span of 13 decades, our goodwill has already surpassed Millions mark and soon shall be touching the brink of Billions. The Group has participated in several projects on the basis of long term planning, along with professional expertise of consultants such as Architects, Lawyers, Accountants, and experienced Bankers. The real study and case in point is the first project ”SASI TOWN HOUSES" on Victoria Road now Abdullah Haroon Road, Opposite Marriott Hotel and United States Consulate were sold for 250,000 only in 1978 and current present value is in excess of 7,500,000 million. This is increase of 3750% growth in 27 years and is aiming to maintain this level for future benefits of all the customers. The Sasi Group entered under new structure, corporate image and brand in 70's. During their teamwork and leadership, the Group diversified in various business activities including real estate development, construction, retailing, publishing, education, healthcare, distribution, stock brokerage, corporate finance, asset management, M & A Activities and Merchant Banking. Sasi Group with its international associates and affiliates has attained distinction for its professional know-how and expertise in various fields of real estate and building industry. The Group is considered better than the best amongst the most respected and prestigious developers in Pakistan, with a reputation for conceiving and producing major schemes of the highest quality and dependability. SASI possesses a proud track record that places it amongst the pioneers and foremost leaders in real estate development. The Group undertakes work from acquisition of land to planning and construction of houses, corporate apartment blocks, commercial and office accommodation, factories and warehouses shopping arcades, according to individual needs and requirements with clients specifications on turn-key basis.
Our mission is to develop projects to meet people’s dreams, innovate design and related services with quality, sincerity and commitment through superior value adding process with an aim to keep our customers for lifetime.
We will strive to be the leading developer in each market in which we operate. We intend to lead the way in development well into the 21st century.
We are fiercely determined to succeed. We intend to provide the best quality development for our customers, a superior return to our shareholders, meet our social responsibility in communities we serve and a chance for every member of our organization to make a difference and share in our success.
Functions, Activities, Services & Capabilities Careful Planning is the root of all successful projects. The scale and diversity of our real estate and property investment along with our Research and Development Department enable us to monitor the market on regular basis, as such it provides awareness, experience and judgment that we bring to bear on various sections of our Group’s Project, Construction and Development activities. Our Real Estate and Property Development activities involve more than just constructing and marketing. We advise on various financial, management and strategic decision making process. Apart from constructing and selling our projects we are happy to acquire properties for exchange against our on-going projects under construction, on mutually acceptable terms. Our specialists with experience and success in this service are used for the clients’ best advantage not only limited to housing but extended to commercial, office accommodation, leisure and retail as well. Property Development is a complex process which needs professional expertise and judgment based on wide practical experience. SASI assess all the factors concerned providing the practical and professional advice needed from the inception of development to its completion. Market surveys and projections of supply and demand provide a sound basis for recommendation on a property’s development potential. In the sketch design stage, we draw on the practical experience of our In-House Group resources to establish the design, cost and performance standards of the building, its finishes and services and other facilities. The feed back from experience in marketing and in building management over the years is invaluable at the stage and throughout the preparation of working drawings. Drawing on our wide experience, we assist in outlining the brief and advising on the design concept of any scheme to ensure that the most efficient building is constructed in terms of commercial appeal, internal layout, specifications and cost. Over the past decade institutional and private investors have learnt to place an increasing importance on having a proportion of their funds in Real Estate. As an established medium for investment in long-term, Real Estate has attracted increasing funds from within the country and overseas. The merits of spreading such investment geographically and by type are acknowledged and our judgment and expertise are pointers to areas with attractive growth rates. Our resources are geared to the needs of both National and International investors. Investment plans initiated are implemented at SASI. We are constantly aware of markets trends, return on investment and values for all types of Real Estate. We provide a detailed assessment of investments based on our considerable knowledge in this field and evaluate commercial real estate propositions. Given an indication of the types of investment required and the size of funds available, we are immediately able to put forward propositions for consideration. We are happy to participate in joint ventures. This action certifies our confidence in the viability and success of the project. We undertake work from acquisition of land to planning and construction according to corporate needs and requirements with client’s specifications on turn-key basis. We also give our corporate customers a choice between Ready-Made properties and Custom-Tailored properties. Financial institutions interested in utilizing this service are assisted with pre-feasibility, investment guidance, finance, tax planning, legal advice and also project management facilities. Professional advice is available to individual and corporate clients in all aspects after assessing their needs. Our Strengths:- The Group strengths can be summarized as under • The Group at present is being run by several dynamic personalities who have vast expertise in real-estate industry, resource mobilization, global strategic planning, legal, taxation and corporate affairs along with financial and capital market experience. • The Group has designed a strategy to outsource all the activities to highly professionalized team of specialists locally and internationally through use of information technology to achieve the Group's mission. • The Group has prime land bank for multiple projects suitable for commercial mixed used development, shopping centers, offices, apartments, town houses, leisure and recreational facilities including Club, Medical and Educational complexes. • Capital resources are entirely internally generated, thus the Group is virtually debt free. • The Group has proprietary database of confidential research and information material which can be utilized for effective planning which is updated regularly. • The experienced consultants’ base provides a solid backing during all the phases of development. • The Group manages very substantial investment portfolio for local and international clients in real estate, capital market and various other long-term investment through efficient financial and tax planning.
It is our intention to deliver a quality product.....100% of the time.... • We believe the true test of quality is customer satisfaction. There are no excuses. • We treat each customer specially and each situation individually. • We strive to be at the cutting edge of product development and innovative design. • We reward innovation and encourage reasonable and prudent decision taking. • We won’t just build projects we build landmarks and neighborhoods. • This business is built around people. We associate with self-directed winners who have high personal integrity. • This is a team business where we depend on one another. We expect each person to make a contribution. • All people at Sasi Group of Companies have clout. We all work for the same ultimate boss, our customers. • Our subcontractors and suppliers are our partners. We demand a lot from them, especially high quality work. We expect to work and prosper together. • We respect the dignity of those with whom we deal. We always try to be fair. • While we are committed to steady growth and improved earnings, we not over emphasize short-term results. • We purchase land as a raw material for use in the building process, not as a speculative investment. • We believe in long range planning. It is nonsense to say you can’t plan the future in this business. • Our company’s success is built on conservative financial policies, a strong capital base and superior earnings capacity. We believe a sustained level of solid profitability is critical to our future. • Autonomous regions are the cornerstone of our operational success. We have pioneered a divisional structure that links entrepreneurial executives with a lean headquarters group. • We constantly strive to conduct our business in a way that will enable us to prosper in both good and lean times.
Investment, Opportunities and Deal Types (Real Estate Play!) SASI participates in the Real-Estate and Financial play transactions and also provides advisory and risk management services for the following types of investments:- • Real Estate Development and Investment. • Corporate Real Estate Acquisitions. • Project Development and Sponsorship of Real Estate Projects with Financial Institutions and Multi-national Corporations. • Select Venture Capital Participation in Real Estate. • Franchise Development of Real-Estate Brokerage and other related Services Industry.
Real Estate Development & Investments • SASI is engaged in real estate investment activity primarily with a view towards developing real-estate for retention or onward sale to customers. • In addition to identifying, developing and investing in potential “landmark” to develop properties in major cities, SASI develops custom tailored office complexes, housing communities and leisure facilities. • To enhance its development portfolio, SASI also builds to specific requirements, tailor built office centers for financial institutions in all major cities. The financial institutions, corporate and multinational clients, are anchor tenants and occupiers. • Property development in association with world class companies will take the form of developing urban housing projects, “cities within cities”, trade zones/industrial sites, and business complexes, shopping centers, hotels/resorts, clubs and leisure properties. • Real estate development will take place with the owners of the property and participation of project, construction management professionals and architects. • In addition to undertaking real estate development and land banking as investments in our own rights, SASI real estate professionals in affiliation with international partners are engaged in assessing and helping realize the real estate potential in joint ventures of land holdings controlled by various authorities, financial institutions, federal and provincial governments, municipalities.
Corporate Real Estate Acquisitions SASI also serves as conduit of capital for acquisition opportunities in real-estate development, housing and construction related industries as part of its investment philosophy and policy in alliance with financial institutions apart from its general business activities of being a real-estate developer. • Real-Estate acquisition opportunities are sought by SASI’s core professional team on success fee formula and profit sharing basis. • Acquisition criteria is to target assets which are held by institutions, high net-worth individuals and public listed Companies having considerable growth potential but are in need of real-estate development advisory, corporate and financial restructuring. • Occasionally, “sick” companies and projects are acquired, principally through a government privatization program or reorganization with financial institutions, with the intent of staging a dramatic turnaround through restructuring, induction and participation of premier management team after identifying real-estate assets in which we can add value. • As required, the acquired company’s management and operations are restructured, with SASI providing strategic advice and financial expertise related to Real-Estate Development, or securing the assistance of the international real-estate experts and management consulting firms. • Critical in growing the value of SASI’s acquisitions is the role of its post-acquisition core management professionals who are responsible for monitoring the project or the acquired companies and maximizing the value of their business in close association with the company’s management team. • The method and timing of realization of the Real-Estate acquired are dictated by market conditions. • Anticipated returns are in excess of 30%
Select Venture Capital Participation in Real Estate SASI is selective in providing capital financing to Real-Estate ventures evaluating on the basis of the following criteria: • The most common element of this process in real estate relates to the size of investment required, the product and market sector of the business and the stage of development. • Evaluation is focused on areas such as the structure of the deal, experienced management team, land acquisition strategy, quality of product, characteristics of the project, methodology to be used and it’s vulnerability to, and potential in the market. • Real-Estate Investment structuring and the pricing is negotiated between SASI and the entrepreneur. Issues such as the kind and mix of the financial instruments, the capital structure, pricing, warranties and covenants are agreed at the beginning of the exercise. • Ongoing monitoring of the relevant projects following investment will be outsourced to Project Management Team. This is tied to the level of investment and the growth potential of the relevant development project. • The goal of the SASI’s fund portfolio manager is to realize Group’s investment within 3-5 years. Targeted returns expected to achieve 35%. The conditions and timing for exiting is usually negotiated and agreed upon during the structuring of the investment. There are various timing options and the process itself involves fair amount of legal, financial and tax consideration. Franchise Development of Real Estate Franchising wave has taken over the way people do business in the world today in light of its brand power in financial, marketing, operational, organizational and economic dynamics. SASI Group will target 2nd and 3rd tier players in the Real-Estate related franchising industry internationally to attract them to establish joint venture for this region. SASI Group will negotiate exclusive territorial master franchise rights with franchisor to establish new entities. SASI will provide the seed capital to establish this enterprise, franchisor will manage and operate the enterprise. The venture will be based on 50% ownership by each sponsor; the eventual exit strategy will be to obtain listing on the stock exchange to realize SASI’s investment as capital gain. Committees and Advisory Boards SASI Group of Companies has various groups, councils, communities and boards as under:
• Advisory Board • Finance Committee • Investment Committee • Due Diligence Committee • Investors & Shareholders Relationship Committee • Audit Committee • Quality Control Committee
Real Estate Investments, Opportunities & Deal Sourcing SASI Group of Companies sources real-estate developments, investments, opportunities and deals through networking and relationship with:
Networking with Specific Professional Groups:
The Group Management brings over a century of experience and expertise to bear on the business in hand and vested with professional experience in the field of property investment and development. With its expert knowledge of business conditions the Group is able to advice on property investment opportunities, project development, acquisitions and joint ventures. Sasi can act as partners and can provide with profitable opportunities in property development. Sasi warmly welcomes clients to use its facilities and services. Please put the Group to test by contacting the Fourth Generation of property people at Sasi.
Open Letter of Invitation to Participate in Real Estate Development We are always open for discussion and to explore new avenues for developing Real Estate business opportunities. If you are interested in any other services in Real Estate investment, please do not hesitate to contact us together with any idea and proposition you may have in mind. The Group management brings over two centuries of experience and expertise to bear on the business in hand and vested with professionals of experience in the field of property investment and development. With its Experts’ knowledge of business conditions the Group is able to advice on property investment opportunities, project development, acquisition and joint ventures. We act as partners and principals and can provide you with profitable opportunities in property development. We warmly welcome you to use our facilities and services and if you wish to put the Group to test, contact the Fourth Generation of property people at SASI. We will be too happy to meet you. |
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